Young or old, most business people avoid approaching new customers directly like the devil does. They prefer to take care of their existing sheep in the flock. They would rather farm than hunt. But what can be done to improve an established business will not be enough to reach a new market or sell a new product.
So you start putting pressure on your salespeople. You give them a plan, incentives, KPIs… And when you ask them in a week or two, you usually get several reasons why they didn’t call anyone.
You will probably hear this
There is no time
Your salesperson wants to make offers, present, and negotiate. And it takes so long to get to the right person and arrange the first meeting. And germany email list that Why your salesperson doesn’t even have to be a business opportunity, let alone a deal.
It’s not worth it.
The success rate of cold calling is often very low, and your poor salesperson has to make a lot of calls to get any results. Most salespeople consider this an inefficient way to approach customers precisely because of how much time it costs them to arrange one “stupid” meeting, which may still not result in anything. Their time is precious! They will only deal with serious prospects, where there is a greater chance of success.
Lack of personal contact
Initial phone calls often lack the personal connection that is “really” important to our salesperson. He will tell you that he can’t be successful without it. And that building trust and relationships with potential customers is essential to him. Calling people he doesn’t know only makes it harder for him to do business.
Quality leads and how to recognize them
And the salesman won’t tell you this to your face
You’ll hear these arguments all over the show. But sales leaders can now enjoy net Summary forecasts there are at least two more reasons that a business owner who respects his or her honor is reluctant to mention in front of his or her boss.
Feeling harassed
Salespeople themselves perceive cold calls as an annoying invasion of the customer’s personal or work space. With such a feeling, calling strangers will be an unpopular discipline for anyone. And they will do/say anything to avoid it.
Fear of rejection
The second hidden reason why Why anhui mobile phone number list your salesperson salespeople don’t like to call potential customers is the fear of rejection. This is a follow-up to the previous reason. If I bother someone, they’re likely to reject me. And no one wants to be rejected, right? In life, in love, or at work. Such rejection can quickly affect a salesperson’s self-confidence and morale, making it even more difficult to call again.