If you need to quickly reach a given audience with a message, you choose a lower frequency. You care about reach. If you want your message to be more memorable, you choose a higher frequency.
if we are promoting a
Discount event that is very limited in time and we need to get it out to the world quickly
If you don’t have a good CTR or bc data china conversion rate, this is the only way to quickly reach more people.
if you want to try to expand the reach of your conversion-optimized campaigns
We’ve also started testing it in combination with ad recall lift optimization for promo posts. The help says that the ad will be shown to people who are most likely to remember it (meaning they interact with it in some way, etc.)
And finally, I can’t forget the lead goal that we use in lead gen campaigns.
I have to admit that we haven’t tested such strange combinations as conversion goal and then reach optimization. I don’t know if you have ultimate guide to b2b marketing in japan experience with how the system behaves then. But it doesn’t make much sense to me.
And one last note about campaign goals in Meta Ads: if you choose the “Reach and Frequency ” purchasing method, you get additional options – such as setting up an ad sequence.
This is where we’re
Getting into the thick of it. When using this objective, you have to expect that your campaigns will have a very low CTR. So don’t plan b2C phone list on doing remarketing in the next phase.
You really need to be focused on getting your message across to as many people as possible at a certain time or frequency.