Holiday periods, special time periods where people come together and spend time with their loved ones, happiness and solidarity increase, are increasing. These periods also present an important opportunity for brands because they provide the opportunity to directly reach potential customers and existing followers through social media.
This is a great time period for brands
Especially those in the retail sector, to increase their sales. Of course, there is a dose for everything, one of the things that brands should pay attention to here is not to tire the end user. Using the exposure method while planning our usa whatsapp number data content on social media platforms can be tiring for the end user. This situation increases the rate of periodic follower loss on our brand’s social media accounts.
There are some important points that brands should pay attention to when using social media during the holiday season. Let’s examine these important points together.
Create Content Appropriate for the Holiday :
During the holiday season, brands’ posts should be in line with the holiday theme. For example, images, videos or animations that reflect the joy of the holiday can be shared. However, make sure that this content is compatible with your brand’s identity. Otherwise, it is very likely that you will hear your users say, “Wow, what’s the connection?”
Improve Communication :
The holiday season offers brands the opportunity to strengthen communication with followers and establish an emotional bond. Celebrate the holiday with sincere, heartfelt and sensitive communication with your followers and to achieve this, this type of page features features such as size reflect your holiday messages in your content. Include real stories to establish an emotional connection. For example, you can share content that includes your brand’s social responsibility projects during the holiday or employees’ holiday experiences.
Participate in Social Responsibility Projects :
Holidays are times when the spirit of cooperation and solidarity is intense. Brands can also support society by participating in social responsibility projects during this period. You can ensure the support of your followers by announcing these projects on your social media accounts. Reflecting that your brand is sensitive during these periods increases the likelihood that it will be remembered by users.
Organize Events and Campaigns :
The holiday season is a great time for discounts, campaigns, and special events. You can build brand loyalty by making your customers happy with special offers or surprise gifts. You can increase participation by announcing these campaigns on your social media accounts. For example, you can share a campaign title like “20% Discount india data for Holiday Shopping”. You will increase the likelihood of a user who will already be shopping from your brand to buy another product. Do not share the same campaign content continuously just before the holiday. Draw attention with different campaigns, when your users see different content, their interest will change in that direction, but when they encounter the same campaign over and over, they will probably stop following your social media account as soon as possible.