Telemarketing can be an extremely valuable strategy for companies that perform management and planning tasks.
As customer experience becomes more and more important to the success of any business, you don’t
want to provide a service that doesn’t satisfy your customers, do you?
It is enough to talk about telemarketing and most Latin Americans already remember the bad
experiences with this type of service.
Unfortunately, mistrust has its reasons: Latin American consumers are bombarded daily by unwanted
and unsatisfactory calls.
Brazil is the first country on the list with 45.6 unwanted calls per month per user, the highest
average in the world .
However, there are other countries in the region that are in the top 10 besides Brazil: Brazil, which
leads the list, then Mexico, Chile and Colombia.
But your business can make good use of the strategy. Even the great advantage for those who decide
to invest in it is being able to create a competitive differential with a more efficient service
.
How about we dig deeper into this topic and find out what strategies can make telemarketing even
more productive for your business? We will cover the following points:
- What is telemarketing and what are its advantages?
- What actions should be implemented to ensure that this strategy generates results?
- What is the importance of blockchain for telemarketing?
Keep reading to see!
What is telemarketing and what are its advantages?
In theory, telemarketing is a communication mexico telegram data strategy used by companies to
make offers of services, products and promotions through contact by telephone or mobile phone.
In practice, it is a service that generates few results for companies and consumers , who end up
dissatisfied with the insistence of companies in contacting them.
However, as it may seem impractical to use this strategy in the era of digital transformation , direct
contact between the brand and the consumer through voice can bring the connection between
the two parties closer and easier .
However, many companies do not use this channel with planning and end up offering a cumbersome
and bureaucratic experience.
Yes, an email marketing strategy can offer incredible results for your business, but voice can be a
differentiator as it makes customer service even more humanized.
All you need to do is use this advantage to your advantage so you can make the most of telemarketing
and reap its benefits, such as loyalty.
Otherwise, the strategy may have the opposite effect and leave the user with a negative impression of
your company.
Therefore, you must be able to balance this approach and optimize some points of this strategy to
make telemarketing efficient. Thus, it is possible to carry out more effective marketing actions even with a tight budget.
What actions should be implemented to ensure that Telemarketing generates results?
Despite the not-so-positive outlook on john blackshear president telemarketing, there are ways to
turn this situation around. That’s why we’re listing some tips that can make this strategy work.
Create a Contact Center
Don’t limit your call center to just phone contact. ba leads Instead, create a Contact Center and offer
the consumer different contact options , allowing them to choose the one they like best.
Support on social media , by email or even in the chats on your pages, finally, expands your contact
possibilities.
The omnichannel concept is becoming increasingly common and is no longer a competitive
differentiator but a mandatory service.
So, think about the customer experience and make sure you have a satisfactory service on any of the
channels you choose.
Working with Inbound Marketing
Inbound Marketing is also known as Attraction Marketing. It uses the strategy to get closer to the
user, strengthening the relationship with relevant and quality content that resolves real user doubts.
With an established nurturing flow, the lead becomes more qualified and gradually gets to know
more about your company and the services and products offered.
With the prospect more primed for an approach, your telemarketing team will contact you only at the most appropriate time to close the deal.
In other words, you will optimize the use of this strategy by targeting a user who is actually prepared to receive this closer contact.