Before explaining the difference between lead tracking and lead scoring . I need to say that both practices have the same objective:
- Understand your leads;
- Classify them in the purchase journey;
- And personalize your communication (and your offers) for them!
While lead tracking tracks how people react to your brand, Lead scoring assigns points</strong> to them depending on what actions they take on your website.
The higher a potential customer’s lead scoring score, the more ready they are to receive (and accept) a personalized proposal!
By knowing what actions your leads take on your page, lead tracking feeds into lead scoring .
An example of lead scoring vietnam telegram data would be one in which. A more significant action for deepening the relationship between your potential customer and your company. A gives them a <strong>higher score (such as accessing your product or service page, or downloading. A rich material in your sales funnel) in contrast to a less significant action (such as. A leaving the website before the minimum viewing time)!
As I said before, this tracking and points assignment process is automated. Digital Marketing platforms do all this work for you — giving your. A sales team space to do what only they know how to do: sell!
Lead tracking and the Marketing and sales funnel
While the purchase journey is seo web agencies in san francisco california the <strong>path a lead takes from the first contact with your brand until the moment they feel comfortable buying from you, the Marketing funnel is the route you prepare to capture and guide your potential customers towards a sale !
As the funnel involves monitoring and analyzing the behavior of leads throughout the purchasing journey (which is part of the sales cycle), lead tracking becomes an essential practice to bring success to your strategies!
Remember that not all people are the same and leads have different stages of awareness regarding your offers, which defines their qualification in lead scoring.
Therefore, <strong>personalizing text services what is shown to them in the Marketing funnel based on each group of individuals’ familiarity with your brand ensures the best chances of selling more — and faster!
Understanding lead behavior
Everything related to your leads’ interactions with your company’s online presence can be tracked in lead tracking to categorize their behavior patterns .
The most used virtual spaces to fish for this information are usually:
- Your business website;</li>
- Your company’s blog;
- The emails you send in Email Marketing campaigns ;
- And even the content you publish on social media !