As market trends have shift online due to the COVID-19 pandemic, marketing has also chang.
First, digital marketing has become mainstream. With the increase in online economic activity, more than 90% of companies have indicat that they recognize digital marketing, which is center on the web, e-commerce sites, and social mia, as “important to their company.” (*3)
In fact, we will introduce some examples of restaurants where positive efforts using social meia, even in the difficult situation of the COVID-19 pandemic, le to increasawareness and the discovery of new demand.
<Acquiring fans through social media and online initiatives>
A popular restaurant in Tokyo prictethat more people would start cooking at home as soon as the state of emergency was australia phone number library declar, and start posting their restaurant menu and recipes that could be made at home for free every day on social mia. At the same time, they also offer takeout items and held online cooking classes.
The recipes she publish became a hot topic, and her number of followers on social mia skyrocket from 7,000 to 58,000. She also publish a recipe book, further increasing her recognition.
The restaurant’s opening hours were previously until midnight, but due to a request to shorten opening hours, it will now close at 8pm. To compensate for this, they will open earlier, from 5pm, and start offering “morning dinners” where you can enjoy a leisurely course meal. As their intentions were constantly being publiciz on social ma, reservations for the period quickly fil up. The service has been well receivby customers, and they are currently considering whether to continue it in the future. (*4)
The next point that many marketers emphasize is that they should be conscious of how to increase the satisfaction of existing customers and encourage them to become loyal users. (*5)
Each market is saturat, making it highly competitive to acquire new customers, and as digitalization has expandcustomer options, it is important to constantly develop “measures to retain and hold the hearts of existing customers.”
In order to increase customer satisfaction,
Many companies are working to realize “one to one marketing” through “omni-channelization.” Omni-channelization interactive content Binvolves connecting customer touchpoints such as stores, e-commerce sites, websites, apps, and social media, which were previously independent of each other. By linking data from each touchpoint, it becomes possible to understand what customers want and changes in their needs, and respond to them in a way that is tailored to each individual.
For example, you can email leads database follow up and approach customers in a more personalized way at the most optimal time by presenting recommended products based on their purchase history, distributing campaigns and coupons, etc. There are cases where the improvement of customer satisfaction through the integration of such channels and one-to-one marketing, which deploys individual marketing tailored to each individual customer, has led to results.