What brand or company wouldn’t like its content to be widely disseminated through social media?viral marketing It has become one of the most desired strategies to achieve success today.
The focus of this type of campaign is on users themselves, on their own, spreading the content on social networks because they have “fallen in love with it” for whatever reason. But achieving this, and doing it successfully, is not as easy as it seems. Let’s see in the following points how to do it (or at least, try to do it).
How to carry out viral marketing actions through social networks?
A priori, it seems very easy to create a viral campaign. A video, a good hashtag and that’s it. But, obviously, that’s not all. Like any digital marketing strategy, it has to be perfectly studied and planned. When is the perfect time? What type of content is ideal? What approach should the viral campaign have?
As for the perfect moment, we can say that for viral marketing there is no “one moment”. It is necessary to study the
market and launch the desired content to go viral after a certain overseas chinese in europe data period of time, when the
audience is not so saturated with other types of viral content from other brands.
Video is the king of viral content par excellence . It is engaging, can be highly creative and is a type of product that
is easy to make go viral due to its simple viewing. In this sense, we can use two types of approaches: the perceived or the
covert. In the first case, the user knows from the beginning that the content they are seeing is advertising, while in the second the brand’s involvement is revealed later.
Social media is the perfect place for viral marketing strategies for several reasons:
- Low cost . The most characteristic of viral campaigns is that users are the ones who actually do the work of
- spreading the message for us. They are the ones who decide on their own whether or not to spread the
- content. However, you can always make some investment to linkedIn sales navigatormake that video a viral video. How? By choosing influencers to spread the message of the campaign , as we will see later.
- Creating a hashtag associated with the brand. It is the perfect time to create branding and awareness on social media. For this reason, and in a perfectly integrated manner, creating a hashtag is essential to relate it to the brand and its identity.
- Great potential reach. On social media there are millions of people that we can impact with our viral content, whether or not they are interested in the brand or follow its social media profiles.
Viral marketing with influencers on social networks
We agree that to make a viral campaign, the content needs to be creative, engaging and attract attention due to its wit or emotion. And that users are responsible for spreading this content on social networks from their own accounts.
But to promote viral content on social media, it is essential to make an initial investment to push the strategy from the beginning and let the essence of the viral flow on its own.
Make aViral content strategy with influencersSocial media is the ideal formula for making the dissemination and positioning of the brand on a larger scale. They have the capacity and power to make the content of the campaign reach thousands or even millions of people. Although, as in all cases of anhui mobile phone number list campaigns with influencers, you have to know how to choose the right influencer well. In short, they have to be in line with the brand or the message you want to convey with the viral campaign.
Viral marketing example with influencers
To close the year, we take as an example the viral marketing success story of Rua Vieja. It has been a real boom. From the moment it was published, it has become “the video of the year”.
Ruavieja #WeHaveToSeeEachOtherMore
It was launched at the perfect time and on the perfect social network. Christmas Eve is the perfect opportunity to launch a creative and, above all, emotional video. The platform chosen for this was Twitter, a tool that allows users to spread the message quickly and easily.
The campaign’s claim and hashtag perfectly summarise the essence of the message to be conveyed: we need to see
each other more . It alludes to the excessive amount of time we sometimes spend at work or simply in front of the
computer and how little time we spend on what really matters to us, our loved ones.