It’s not uncommon to discover a need or problem that didn’t even seem to exist and then seek a solution to it. Have you ever had a similar experience? If so, it’s a sign that you’ve already had contact with demand generation — even if indirectly.
This approach is responsible for awakening an interest in purchasing something you didn’t even know about or knew you needed. The best part is that you have the chance to use this approach in your business, increasing your results!
To make this possible, in this text indonesia telegram data I bring the main elements about demand generation and how it can boost your company’s Marketing . Check it out!
What is demand generation?
Demand generation is tied to an important piece of information: most of your audience is not ready to buy . If 10% of your market is in the decision-making stage, focusing only on those who are ready means ignoring at least 90% of the rest. Right?
In this scenario, demand generation factors affecting search results by country is a strategy that aims to speak to those who are not yet ready to make a purchase. The idea is to raise awareness of the problem or opportunity , educating this potential customer and creating a relationship .
If everything goes as expected, in the end, he will be aware that he has a problem or need and that your business can help. In an analogy, it is like thinking about picking fruit to sell . Think about it with me:
A plantation may have ripe fruit, which is ready for harvesting (picking).
But perhaps they are not enough to reach sales targets . At this point, the harvest is no longer sufficient to meet the necessary demand. This is the ideal time to plant new seedlings of the same variety.
With the necessary attention, plants consumer data will be able to develop and eventually bear fruit. In this analogy, the intention of demand generation is to cultivate and generate interest in your business .
However, after a while, you may have reached the full demand for these fruits in your market. One way to avoid stagnation in your farm is to start growing other varieties .
This way you will generate even more demand through new offers!
Demand generation vs. demand capture
When we think about demand generation, it is essential to understand that there are differences between demand generation and demand capture . The main one is in the approach to the public.
In B2B , demand capture focuses on customers who raise their hands, that is, who demonstrate interest in the product or service.
These are the people or company decision makers who are already aware of the needs , have already evaluated the solutions and are only looking to purchase or hire.
In B2C, acquisition is sales to the consumer.
Demand generation, as you have seen, focuses on leading those who are not yet at this stage to the awareness and interest stages. This involves, for example, teaching about the potential customer’s problem or opportunity , and explaining the differences, demonstrating the company’s purpose, positioning and what is unique about it.
Although they are quite different, these strategies are complementary. After all, capturing demand means transforming the public’s interest into concrete results!
Therefore, the ideal is to combine these two strategies , generating interest and then capturing people who are ready to make a decision.