Ultimately, raw data doesn’t tell you much, but charts and tables make the data easy to understand. Data visualization is one of the fields of marketing analysis and is responsible for the visual presentation of data. This is typically done using graphs, tables, maps, and other resources compiled into a performance dashboard (or dashboards). Data visualization allows those responsible for analysis to process, cross-reference, and segment data to identify patterns and trends.

and extract insights

and extract insights. This is nearly impossible nigeria phone number data using only raw data. A bar chart, on the other hand, shows an increase in website traffic, for example compared to the previous month. This is exactly the vision an analyst needs to have. Mistakes to Avoid What are the most common mistakes companies make in marketing analysis? Here we cover ways to avoid creating bottlenecks in your process.

Tracking: Not logging results Without logging, it’s digitization of business processes: the 8 core benefits of digital marketing impossible to test the effectiveness of your strategy. We’re not just talking about performance data, we’re also talking about documentation of plans, goals and objectives. The Content Trends study found some interesting information: Only 1% of companies surveyed had a written content marketing strategy. Unfortunately, this is one of the main mistakes that makes marketing analysis impossible.

waste of time waste of time

Waste of time. Wasting time during this process cmb directory is also a common mistake. This happens for a variety of reasons: There is no clear strategy, so no one knows which data is most relevant; There are no tools or process automation, so teams must manually collect data, perform analysis, and build reports; Professionals, so data and analytics take a back seat. Focus on Tools Tools are essential to simplifying and speeding up your work.

However, many companies believe that

But many companies believe tools can solve all their problems, but the solutions depend more on human resources than technology. Avinash Kaushik, considered one of the gurus of digital analytics, advocates the following rule: If you invest in data tools and services, you need to invest in people who know how to get value from data. This ratio clearly demonstrates what really matters in marketing analytics! Monitoring the Wrong Metrics Another common mistake is tracking metrics that don’t matter to your business.