Is to improve your website’s ranking. Only top search engine positions offer you a real chance of being found by your target customers. The structure of your content and website is crucial for this. Read this article to learn how you can improve your website ranking in three steps.
When creating your website, a lot of work goes into planning its structure. However, over time, The goal of search engine new topics are continually explored and new content is added. This quickly becomes a confusing jumble of content. It’s important to maintain a clear website structure as the content grows.
1. Content inventory
The first step is to get an overview of the existing content on your italy phone number library website. It’s best to create a keyword map. This can be a simple table listing the individual pages and their URLs. Take a look at our blog post on topic clusters !
To avoid having to collect all this data manually, you can use free SEO tools like Google Search Console . The goal of search engine Here, you can even see which keywords a page is currently ranking for.
Get answers to the 16 most important SEO questions in our free whitepaper.
2. Structural analysis
You’ll have a good SEO ranking if your content is highly visible and meets the keeping an eye on the competition needs of your users. Relevance ( on-page optimization ) and popularity ( off-site optimization ) come together here.
Read more here: How to improve your Google ranking
After conducting your content inventory, you should ask yourself which of the available topics are most relevant to your persona . The most important content should be easily accessible and appear as frequently as possible on your website.
Your most important pages should:
- have a low click depth . This allows them to be accessible from the homepage with as few clicks as possible.
- be frequently accessible . This means that you build a logical, internal link structure.
- Be linked with content-descriptive anchor text or alt text . An anchor text like ” pillar page ” The goal of search engine describes the content of this linked URL better than, for example, “here.”
Below you will learn how to improve the information architecture of your website.
3. Improving the website structure
If your content is relevant to users and easily accessible, it will have a very positive effect on your SEO ranking.
- Use the main navigation or footer to link important pagesSuch so-called global elements can be used optimally to generate more internal links for a hindi directory page and structure your website. This is usually the main navigation or the footer.
- Make your most important pages accessible directly from the homepageThe homepage regularly receives a lot of visitors, so you should link your most important pages there . Be careful not to link too many pages, because the more different pages you link to, the less authority the link conveys.
- Distribute content better thanks to additional categoriesRelevant subcategories not only help visitors navigate your website better, but also benefit SEO rankings.
- Rethink the sorting on overview pagesEspecially with blogs, it’s common to sort content by date. This pushes older articles further back in time to accommodate new content, making them harder to access internally. Google then assumes that hard-to-reach content is less relevant to users. Consequently, it drops in search engine rankings. Therefore, it’s worth creating a page that links to, for example, your most popular posts or most frequently read articles.