One way to prevent your profile from becoming just a “showcase” is to create content that shows different ways to use your product or service.
Try to produce videos , for example, that can achieve this goal — just like Nestlé did when it created a recipe profile on Instagram:
In fact, you can also do like Nestlé and encourage your customers to produce this content to be shared on your company profile:
This way, you not only increase spain telegram data engagement , improve customer relationships and create a lot of social proof, but you also build a community around your brand! How about that?
Present the company’s backstage and its team
Instagram is a social network and, as the name suggests, people come here looking for social interaction .
Therefore, showing what happens existing leads who haven’t converted and who the people “behind” the company’s operations are generates identification and proximity with the public .
Furthermore, showing behind the scenes also helps to generate value, communicate the company’s principles and increase brand recognition!
Share news and trends in your niche
Combining curiosities, news or text services trends with a poll in Stories, for example, is another great way to bring the public closer to your brand : it attracts new followers, increases interaction and authority.
This is because content of this type is also important to show how the company sees the market: whether it is stagnant or whether it is always seeking knowledge and innovation!
Host live streams and discussions
Most people who watch live broadcasts promoted by a brand are, at the very least, engaged and interested in deepening the knowledge that the company has to offer .
Why not take advantage of this interest to increase your conversion rate on Instagram ?!
You can offer rich, even more in-depth material on the topic of the live broadcast, for example, encouraging and facilitating conversion on a landing page .
After that, they will follow the journey through a lead nurturing flow until they become customers — which, in the end, goes beyond Content Marketing , configuring itself as an Inbound Marketing strategy !