This weekend we gathered for the 13th time in a great company of passionate PPC enthusiasts and we shared non-stop all weekend. We listened to 18 exciting presentations and there were discussions until the early hours.
We have written down the most important bc data europe things we took away for you and we promise that you can look forward to the recording on our YouTube channel again (so don’t forget to subscribe ).
Marie Szénásiová from
Dentsu took us through viewability on social media. As part of measuring her campaigns, she found that the average visibility on the b2b digital marketing methods in japan networks varies significantly. On Meta, she got a viewability of 38%, on Tiktok 10%, and on Pinterest an incredible 93%.
You can increase viewability by optimizing your targeting, placement, formats, and channel selection. Unfortunately, we can’t share the entire presentation with you. This is what the viewability looked like across placements:
Milan Cidilo from 6Clickz
Showed us how they currently approach optimization on FB . At the beginning of the presentation, Milan compared his approach from previous Camps and showed in which direction and
why he solves the simplification of structures. He recommends calculating how many creatives you can test.
Daniel Špernol from
Visibility Digital showed us the possibilities b2C phone list of AR ads across social networks . What I found interesting here is that it’s not that difficult to set something like this up and there are quite a few options, not just for cosmetics: