Platform X announced last year that it would make monetization easier and more accessible for its users. The monetization program launched in February 2023, with the first payouts to selected users in July. At the end of the same month, the program was opened to all eligible users.
The main simplifications
For entering the program included, for example, reducing. The minimum impression threshold on an account from 15 million to 5 million over the last 3 months.
As well as reducing the threshold for payment of rewards from $50 to $10. Thanks to this, basically anyone who meets the basic conditions. And creates interesting content can start earning money on the network.
Program participants earn rewards from zalo database a percentage of the money earned from ads that appear in the comments under their posts. Monetized content can be, for example, long text or even several hours of video.
Of course, the program first started operating mainly in the. USA and is gradually being introduced in other countries.
The goal is to make content monetization
Options on the network more attractive and relax the rules, and to bring new users to the paid X Premium program, a subscription for $8 per month (formerly known as Twitter Blue).
6 million crowns thanks to one video from creator MrBeast
An interesting example is the business registration and obtaining permits results of popular creator MrBeast, who has over 230 million subscribers on YouTube, ranking second in terms of subscribers on this platform.
His first video on the X network received over 156 million impressions, over 5 million engagements and earned over $260,000 (approx. 6 million crowns).
Although it is worth mentioning
That this example is somewhat extreme given that this is a very popular author who has a large fan base in his own right and burkina faso leads that Platform X also works with MrBeast through the “Amplify” program, which is only available to selected creators.
As the post’s success grew, companies bought pre-roll ads on this video to increase visibility, which made the reward for viewing higher than what it would be for a “regular” user.
An additional “boost” to the post was also provided by Elon Musk himself, who reshared the video .