Nowadays, most brands have already carried out or are considering a marketing campaign with influencers . One of
the most common doubts that will greatly influence the results of the campaign is choosing which social network is
ideal for transmitting our message . To resolve these doubts, in this article we are going to analyze two of the most
popular platforms on the market.Influencer MarketingInstagram vs YouTube , which is better ?
Advantages of Instagram for marketing with influencers
Instagram is the social network that has seen the greatest growth in recent times. As it is an eminently visual
social network , it is ideal for showing any type of content through photography and awakening the interest of users.
Furthermore, thanks to the new content formats it offers, it is possible to create Instagram videos , stories and live
broadcasts , which further emphasizes that aspect of naturalness that today’s society demands and that best captures the attention of network users.
This is an excellent social network when what a brand is looking overseas chinese in canada data for is to gain notoriety, since it is very easy to achieve high levels of <i>social reach if the budget is correctly optimized.
<p><p>It is worth noting that Instagram offers a wide range of creative possibilities , both for Millennials and for the generation that follows them, Generation Z. Content that, in addition to multiplying their ingenuity, is a source of inspiration to impact a brand’s commercial target.
Instagram is an excellent platform to meet awareness goals and achieve high levels of reach.
Sectors where Influencer Marketing triumphs on Instagram
Thesectors that are most successfulCurrently, Instagram includes the fashion and lifestyle sector, for example.
<p>However, to choose between Instagram vs YouTube we must know that, rather than determining the network by our sector, we must keep in mind what objective we are pursuing, choosing and ranking customerand depending on that, Instagram can be our best dissemination channel.
Advantages of YouTube for Influencer Marketing
<strong>YouTube is the ideal social network for sharing long-form content and works very well for developing
extensive campaigns in which, for example, the way a particular product works is explained or it is made known through reviews or experiences.
<p>Another campaign that works very well on YouTube vs. Instagram is branding and product awareness, which
are also characterized by having a larger budget and their objective is to communicate the value of the brand in a
more in-depth way.<p>It is important to look at the data and be aware that YouTube is the social network
with the highest user loyalty rates and where the opinion of influencers represents a very important part of the process, much more so than if it were disseminated on other networks.
YouTube is the social network with the highest user loyalty rates and branding campaigns work very well
In which sectors does YouTube marketing with influencers work best?
<p>For all those sectors that sell a product or service that needs to be widely displayed, YouTube is the ideal
platform </strong>. In this case we can mention thetourism and travel; but anhui mobile phone number list also the
sports sector, technology and its different applications to achieve influencer engagement.<p>But as we have said
before, any product or service that wants to be widely shown in audiovisual format must rely on YouTube to develop marketing actions.
Instagram vs YouTube: How to know which one to choose
<p>To carry out a good campaign with marketing actions and achieve engagement, in addition to the types of
influencers to choose, it is important to select the correct social network; in this case, Instagram vs YouTube.