Your content offering also has far-reaching significance on social media. How your content influences This is precisely where potential customers experience a company’s brand presence. This raises questions: What should companies offer on social networks? What do users want to see there? And how? Are they allowed to advertise there ? The success of a company’s social media marketing strategy depends on the answers to such key questions. This article answers the most important ones.
The advertising dream that never came true
In the early days of social media, it was often claimed that ivory coast phone number library traditional marketing on social networks circumvented the harmful effects of advertising, such as psychological reactance – the resistance to influence (in this case, advertising). How your content influences This was considered an ideal marketing situation .
There are studies that show that the acceptance of social media advertising is relatively high—higher than, for example, TV.
It was and remains wrong to conclude from this that you can advertise freely , easily, and without restrictions on social media : Understanding social media marketing as a modern advertising platform is the wrong approach. Ergo: Social platforms are not billboards.
Also read: How social media marketing really improves sales
In social media, content is king
Even in the context of a social platform, advertising is recognized as such. Here, too, traditional forms of marketing often come across as an unwanted presence. Therefore, social media marketing also requires a content strategy .
Which topics and events from your company’s portfolio are important are determined competitive pricing strategies by your target groups, more specifically your buyer personas . Therefore, there’s
only one right approach to social media content : How your content influences contributing to what social networks are primarily used for: interaction.
However, interactive communication on social media only works for aspects and questions that hindi directory interested parties already found interesting. Other topic suggestions are of little interest to users and receive no attention.
Therefore, align your social media content with your buyer personas. Answer their questions and identify topics that concern or should concern your prospects.
Use posts as references to core content on your blog or website.
Also consider how your content will capture the attention of potential readers. In addition to text, visuals and clips are particularly effective here.