Finally, we come to the most important: what can be done to keep up with the evolutionary movement of landing pages and use interactivity to increase conversion rate?
To develop this idea, do the exercise of thinking like your buyer persona.
What can help them in the process of getting dominican republic phone number data familiar with your brand?
An interesting practice is to set aside the idea that the landing page should be extremely simple, without layers that allow access to other information.
Including a testimonial section from other customers, for example, might answer the visitor’s doubts and, at last, gain a little more of their trust.
Besides that, try to soften the form for data gathering, since, as we have pointed out, internet users have already familiarized themselves with the How to use traditional landing page model.
Adapting your questions to a quiz format, for example, can make the experience lighter and encourage the visitor to hand out the information that you want.
In fact, the great advantage of using a quiz is that it works on two fronts.
In addition to generating the data necessary to transform the visitor into a lead, it can be designed in a way that really tests their knowledge about a how can you increase the visibility of your website? particular subject.
It is a highly engaging approach that also allows you to have a better sense of the stage of the funnel in which the customer is. If they show little insight into the topic, for example, they can be an excellent target for a personalized nurturing strategy.
In addition to all the benefits brought by an interactive landing page, its implementation is not a complicated task.
Using a specialized tool, such as the ion platform, you gain access to templates and several resources for intuitive use, allowing you to burkina faso leads create your first materials in less than an hour.
Wrap Up
Investing in interactive landing pages is a How to use necessary action so that your Digital Marketing efforts follow the most important trends in the area.
The interactivity element encourages visitor engagement and facilitates the mapping of their journey and naturally increases the conversion rate.
Want to get to know more about other types of interactive content? Then check out how you can create interactive infographics!