For any company to increase its turnover, it must review its production and processes, reduce its costs
if necessary and be able, through marketing , to generate more sales opportunities.
This, together with a motivated and productive team, is often considered the cornerstone of a
company’s proper functioning, regardless of the sector. However, in the case of marketing agencies,
there are certain particularities due to their activity that we must take into consideration if we want to
increase revenue.
In an ever-changing market , the marketing agency is responsible for connecting the client with its
audience, which in practice makes it an intermediary that must satisfy both parties.
This particularity (among many others) means that we are faced with a demanding and constantly
evolving type of business.
It may seem that these characteristics make success difficult, but what we have to think about is that
they are opportunities that enable greater business growth.
Specific actions to increase the turnover of a Marketing agency
1. Organize the agency structure and prioritize specialization
Each agency is a world unto itself and it thailand telegram data is not only a matter of size, which is
important, but also of the way in which it is structured.
Not everyone can be an expert in all tasks, which is why we must have a multidisciplinary team that is
as complete as possible.
It is an important task to define the functions of each person, being aware that having a good
description and definition of each job speeds up the processes and does not allow duplication or abandonment (due to forgetfulness, of course) of tasks.
It is also a point at which it is worth asking whether it is better to be an agency that covers any sector and/or service, or whether a certain specialization makes more sense.
Sometimes, especially when an agency does not have a very large team, it is preferable to focus on certain activities or business models , thus increasing efficiency (and, consequently, turnover).
Becoming a benchmark in the cosmetics industry or true experts in Google Ads , to mention a few examples, means that we don’t waste time trying to cover all areas while building a good reputation.
2. Structure a quality briefing from the start
The briefing must be as complete as possible, pippa smith licensing manager and it must be the agency itself (that is, you) who establishes the essential lines.
The information that is given to you by the company will respond to the needs that it has, but think about the times that you have been missing data or that the client has made you repeat a job because they considered it incomplete.
Here you must show off all your experience and create a template to systematize the collection of information.
Aligning the strategy with the client is essential to establish a fast and quality process since we avoid “rework”.
Both corrections and changes requested by the client should be anecdotal to your agency.
This doesn’t mean we’re not flexible or don’t take your opinions into consideration, but by establishing solid and clear guidelines from the beginning, we’ll save the team from having to repeat tasks due to lack of planning.
“I don’t like this logo” or “I have some adjustments for the campaign” will just be bad memories.
3. Increase your team’s productivity
Productivity is not synonymous with ba leads turnover, but there is no doubt that producing efficiently implies, if managed appropriately, an increase in income.
As we have already mentioned, all team members must know exactly what is expected of their work. By clearly defining the steps to be taken in any process, we facilitate its execution. This is what sets the machinery in motion.
To achieve this reasonable productivity, some steps are important:
Using a management tool
Having an internal communication platform is also a point to take into account if we want to increase productivity.
With the right tool we can integrate different areas of the company, build our own execution flow or send jobs to specific people.
Sometimes, it is the lack of rhythm in the delivery of tasks that slows down productivity.