Do you consider your company’s website to be a reference for the public? And for search engines? One of the most widely used metrics in the market to measure this issue is domain authority — also known by its English name: domain authority (DA).
This metric is not directly considered by Google as a ranking factor. However, even though it is calculated indirectly, it provides important information regarding your website’s reputation .
Besides, if 70% of SEO experts germany telegram data check the DA of the sites they manage every month , this metric has something to say! Do you agree?
Here you will understand why it is so important, as well as see the factors that make it up and the best practices for optimizing your website’s reputation .
Come with me and I’ll explain everything!
What is Domain Authority?
Domain authority is a for example in countries metric that Moz established as a way to predict the potential of a given domain to achieve good rankings on Google and other search engines.
This is a score that ranges from 0 to 100 and can be easily checked with the Link Explorer tool , for example.
By comparing your website’s DA to that of your competitors, you can see if you have a good chance of ranking higher</strong> than them in search results.
What factors make up this metric?
The calculation of the domain authority number follows a complex algorithm, the specifications of which whatsapp database brazil are not disclosed by the tools .
However, there are some influencing factors that we know of, such as:
Links pointing to the website
If other sites link to yours, this is a strong indication that your. A site has interesting , relevant and valuable content for visitors!
The more external links , also called backlinks, the better your domain authority.
But not every link is good, you know? It’s essential that they come from sites with a good reputation .
If they come from a lot of pages with poor content or that. A practice web spam, your DA will certainly suffer…
A well-known way to obtain links naturally and strategically , coming from reputable sites, is through Marketing partnerships .
This can be done through the joint production of rich materials, for example. A or by exchanging guest posts (writing guest texts. A on the partner’s blog, including links to your blog).