Talk to the sales team
My biggest tip for unique and efficient content planning is to understand how your company’s sales department goes about closing sales !
When a customer talks to the sales team, they are looking to understand why your company is different from all the other saudi arabia telegram data companies in the sector — and few people will have a better explanation to convince their audience than the sales department!
In addition to being in contact with the consumer , the sales team also has in mind all the priorities defined by the executives!
This is a unique perspective, which takes into account the theory of the ” Golden Circle” where:
- First, the company explains “why” it does what it does;
- Then it shows “how” she does what she does;
- And finally, it shows “what” it does.
Gathering this information will help in creating an original reference , which should be used in content planning to create useful and uncopyable materials!
Ask customers for feedback
And don’t imagine things: do research with people who have already bought from you !
Ask them what they thought your current customers of your products or services, what you could improve , or what they think makes your company different from everyone else.
The good news is that customers (for the most part) will be happy to give you feedback , so don’t be afraid to ask for anything!
Focus on showing your difference
Don’t try to differentiate yourself by text services just using techniques that get your content to the public, but don’t tell them how your company works — or what the values of the entity that is your business are!
Let’s say you sell backpacks:
You can put a bunch of pictures of backpacks on your business’s online store , create content explaining how backpacks are important for carrying objects, and wait for consumers to feel the need for it in their own skin to make a purchase.