Who is your ideal customer? This question can be tricky to answer. While some businesses have a well-defined buyer persona , others fail at this step.
This is what happens when the client can be a woman or a man, single, married or divorced, with or without children, employed or unemployed.
The problem is that trying to speak to such a wide audience is an almost impossible mission for companies . They have canada telegram data very different profiles and needs and each one would require a different Digital Marketing , customer service, product and service strategy.
So this is where buyer personas come in. To identify who your company’s ideal buyer is , keep reading!
Have you ever heard of buyer persona?
A buyer persona is a semi-fictional character that summarizes the main real characteristics of your best customers — or the customers you want to win over.
If you have a shoe of their country of origin store, for example, your buyer persona might be a 30-year-old woman with a good job who loves to spend her free time going to parties. Because of these habits , she loves buying shoes.
See? With an image of your target audience, it becomes easier to talk to them and, consequently, create an effective strategy for your company.
But you need to be careful when defining it, because a buyer persona is not the same thing as a target audience . Let’s understand the differences!
Target audience represents whatsapp database brazil a larger group to which a brand directs its marketing efforts. It considers some demographic and behavioral characteristics, but is more generic .
For example, imagine a sports goods store that defines its target audience as people between 20 and 40 years old who are interested in practicing physical activities and sports in general.
The buyer persona is more detailed and gives a “face” to the audience — even if it is partially fictional. So the buyer persona could be:
There are also so-called negative buyer personas . Sounds confusing? But it’s simple: just consider that there are customers who are not interesting or suitable for the business. So attracting them is not the best strategy.
Still using the example of the sports goods store, a negative buyer persona would be the person looking for bodybuilding accessories, if the store only sells products for outdoor activities.
Tip: What is the difference between target audience and persona? Find out!
Why should you invest in buyer personas?
When you want to reach a destination more efficiently, it’s common to use GPS to find the best route, right? For a company, buyer personas work like maps that help you trace the ideal path to the best customers .
This makes the buyer persona essential for planning more effective marketing and sales strategies ! By knowing who your ideal customer is, their desires and difficulties, it is possible to create communication that makes a real impact, consolidates branding and increases your sales.