Agatha Ruiz de la Prada, Dolores Promesas… if we name these brands, surely a prominent image comes to mind, right? For users to have a certain image of any brand, it is necessary for it to have a good identity that makes us relate concepts with it.
Thanks to some brands having a certain very characteristic identity,branding with influencersOn Instagram , besides being essential, it is creative and positive for reinforcing your identity on social networks.
Roger & GalletIt is one of the brands with a very distinctive personality that they have been able to transfer to their social media accounts and have joined influencer marketing for this Christmas.
Sophistication, elegance, romantic, Parisian atmosphere… a set of perfect elements to create creative Instagram images with the French spirit that characterizes the brand.
At Christmas time, working with influencers is essential for any brand that wants to generate sales during these dates. It is the perfect opportunity to both make people aware of their presence and to remind them that they are present.
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As we can see from the dashboard of most of the influencers’ posts, overseas chinese in uk datathey all have a meaning. They are consistent with the brand’s image and style: romantic, naive and with a French feel.
The choice of influencers for the campaign also has a lot to do with it. The profiles chosen for this occasion are:@mirenalos,@itziaraguileraeither@jessiekassThey have a very distinctive personal style and, most importantly, one that is in line with the brand. This is a fundamental aspect for branding actions with influencers to be as natural as possible.
How has Roger & Gallet’s campaign with influencers worked?
If we analyze the set of 5 posts by the influencers for this campaign, we can see that they have obtained more than 8 thousand dollars from Earned Media, they have reached 1 million potential accounts and they have achieved almost 4% engagement.
According to the data, the majority of people who have been impacted what is a mass email?by the content are from Spain (56%), specifically from Madrid and Barcelona. Furthermore, since the products are cosmetics and perfumes, the type of public reached is also positive, as they are mostly (86.4%) women.
Influencer posts in data
And if we analyze publication by publication, which of these five will have offered the best data? Let’s check it out!
Five publications that, having similar data in most cases, we see that anhui mobile phone number list Branding with influencers there is one that stands out above all. We are talking about the publication of@bridaladaWhy does your post have such a high engagement rate? The answer is that the post is in video format, so the engagement rate increases, reaching 18.80% in this case.
In short, a correct choice of profiles and a series of publications that are also in line with the brand and its identity. A strategy with branding influencers that is obtaining good results on Instagram.