Keys to building your company’s corporate identity
Corporate identity is defined as the set of elements that convey the personality and shared values of a company . […]
Digital Marketing
Digital Marketing
What is hyperpersonalization and how to achieve it in 2024?
This dream of closer and more personal customer service is now a reality, thanks to hyper-personalization . Contrary to what
Digital Marketing
Customer service via chat: 4 good practices to adopt
Live chat service is a form of synchronous support where customers can get real-time assistance through conversational tools such as
Digital Marketing
Strategies to influence consumer behavior
Consumer behavior encompasses the actions that people take to satisfy their needs and desires through the acquisition of products or
Digital Marketing
Humanized communication: what it is and how it works in the age of AI
Humanizing a brand is the process of attributing human characteristics to a business entity in order to establish an emotional
Digital Marketing
Generative AI: A Complete Guide for Those Short on Time
With generative AI, there is a strong sense of uncharted territory in terms of its use. It is a truly
Digital Marketing
What is Conversational Marketing and what are its benefits?
Conversational marketing is a strategy that aims to establish dialogues with customers through interactive channels, such as online chat, social
Советы по маркетингу
4 лучших направления для цифрового маркетинга для пожилых людей
Найти свою целевую аудиторию в сети может быть почти так же сложно, как и конвертировать ее. Эта задача еще сложнее
цифровой маркетин
Почему вам нужна прозрачная реклама при маркетинге вашего центра лечения наркомании
Когда к вам приходит новый пациент, он, вероятно, находится на самом дне или очень близок к нему. До того момента,
цифровой маркетин
5 признаков того, что вашему бизнесу нужен новый веб-сайт
У вас есть ваш бизнес-сайт уже много лет. Он выглядит хорошо, не так ли? Есть ли какая-то причина, по которой
Digital Marketing
Humanized communication: what it is and how it works in the age of AI
Indeed, according to Zendesk’s CX Trends 2024 , 70% of leaders plan to integrate generative AI into many of their
Digital Marketing
Generative AI: A Complete Guide for Those Short on Time
What was once a novelty is now part of the foundation of different technologies, even in sectors such as finance,