Conferences are for inspiration and to get out of our ruts. Restarts even have it in their name. Most of the excerpts from articles or posts on social media that reflect conferences are a summary, description or gloss. I’ll try to think of it a little differently. But first, a video to soak up the atmosphere.
1) Find time to test and experiment
About a year ago, I realized that I often repeat only working procedures chinese overseas asia database at work and rely on my own experience. That’s certainly not bad, but it can’t be 100% that way. A marketer should constantly try new things, procedures, and broaden their horizons to include other perspectives. When I asked Pavel Ungr at this year’s SEO Restart: How much time have you spent in the last 3 months testing and researching AI? He quickly answered: Well, almost all of it. Being a professional in the field means that you are constantly moving forward.
2) Create a knowledge base
Write down and categorize in a structured way what works for me and what I should try. I’ve been doing this for a while in Keep and I’m missing some features there. There’s a lot of talk about Notion now, so maybe when I have time in the summer, I’ll try switching it around.
How do I categorize content in Keep in a simplified way so far? I combine two types of categorization. One relates to the project the item is about. The other is based on the essence and character. That means inspiration, books, marketing tips, investing, SEO tips…
3) Break patterns
Some things are good when they are predictable in marketing. However, that is definitely not the case with link building. Mass link exchanges and publishing the same articles over and over again with three links from generic keywords that you pull up in Google Search Console. That is really not the case these days.
The story is that link building is a bit of an illegal activity. It’s like b2b digital marketing methods in japan steroids in bodybuilding. It’s banned, but everyone who is serious about it is doing it. Google has tightened up significantly over the last year and several updates have thrown me off guard. Those who were injecting steroids (doing link building) too blindly, they have completely cut them off.
The recipe for continuing link building in 2023 is to break the obvious patterns. Try to make links more user-friendly, do interviews, make brand mentions, and also link through the brand much more. Oh, and also not focus on link building as much as before.
I think it is now worth creating value-added content on a carefully selected website instead of 3 one-page articles published in second-rate magazines. Add original beneficial content with a brand mention about your topic – original and in-depth in what you are best at. I believe that the link building effect will be similar today, although no one will measure it. But this article can also reach your audience and have a sales effect.
Personally, I want to focus more on the quality of links than on quantity, as I used to do with pleasure. It is certainly also a good time to combine PR activities and link building for larger projects. Perhaps a position could be created where a person deals with PR and link building. The synergy here is clear, unfortunately I don’t know anyone like that here.
4) Using AI in content creation
This trend is simply impossible to ignore. In my bubble, almost thailand data everyone has tried ChatGPT at least once, and a large portion uses it in some way on a daily basis.
I’ve started doing that too. As I wrote in point two, I’m writing down what commands and prompts work. It’s also good to categorize them by usage.
I’m also testing the performance of content that is 90% AI-generated, and after initial failures, I managed to get Google to include this type of article in Google News. However, the tests show that the more care you put into the article and its creation, the better it works. Eventually, you’ll get to a time similar to when you were writing the article.
5) Argumentation, explanation and lobbying
Zdeněk Nešpor spoke about this topic and it is worth thinking about. Zdeněk said that for an SEO specialist on a large website it is more important to be able to handle logical argumentation and persuasion. For an SEO consultant it is more important than technical skills. But we can apply this to all marketing. It’s worth thinking about.
If you are convinced that your reasoning is correct, try to prepare a document that clearly structures your argument with a clear focus on the benefits and possible return on investment. Have another competent person and a graphic designer review this document. More eyes can point out possible gaps or misunderstandings.