Keys to building your company’s corporate identity
Corporate identity is defined as the set of elements that convey the personality and shared values ββof a company . […]
Digital Marketing
November 2024
Digital Marketing
What is hyperpersonalization and how to achieve it in 2024?
This dream of closer and more personal customer service is now a reality, thanks to hyper-personalization . Contrary to what
Digital Marketing
Customer service via chat: 4 good practices to adopt
Live chat service is a form of synchronous support where customers can get real-time assistance through conversational tools such as
Digital Marketing
Strategies to influence consumer behavior
Consumer behavior encompasses the actions that people take to satisfy their needs and desires through the acquisition of products or
Digital Marketing
Humanized communication: what it is and how it works in the age of AI
Humanizing a brand is the process of attributing human characteristics to a business entity in order to establish an emotional
Digital Marketing
Generative AI: A Complete Guide for Those Short on Time
With generative AI, there is a strong sense of uncharted territory in terms of its use. It is a truly
Digital Marketing
What is Conversational Marketing and what are its benefits?
Conversational marketing is a strategy that aims to establish dialogues with customers through interactive channels, such as online chat, social
Π‘ΠΎΠ²Π΅ΡΡ ΠΏΠΎ ΠΌΠ°ΡΠΊΠ΅ΡΠΈΠ½Π³Ρ
4 Π»ΡΡΡΠΈΡ Π½Π°ΠΏΡΠ°Π²Π»Π΅Π½ΠΈΡ Π΄Π»Ρ ΡΠΈΡΡΠΎΠ²ΠΎΠ³ΠΎ ΠΌΠ°ΡΠΊΠ΅ΡΠΈΠ½Π³Π° Π΄Π»Ρ ΠΏΠΎΠΆΠΈΠ»ΡΡ Π»ΡΠ΄Π΅ΠΉ
ΠΠ°ΠΉΡΠΈ ΡΠ²ΠΎΡ ΡΠ΅Π»Π΅Π²ΡΡ Π°ΡΠ΄ΠΈΡΠΎΡΠΈΡ Π² ΡΠ΅ΡΠΈ ΠΌΠΎΠΆΠ΅Ρ Π±ΡΡΡ ΠΏΠΎΡΡΠΈ ΡΠ°ΠΊ ΠΆΠ΅ ΡΠ»ΠΎΠΆΠ½ΠΎ, ΠΊΠ°ΠΊ ΠΈ ΠΊΠΎΠ½Π²Π΅ΡΡΠΈΡΠΎΠ²Π°ΡΡ Π΅Π΅. ΠΡΠ° Π·Π°Π΄Π°ΡΠ° Π΅ΡΠ΅ ΡΠ»ΠΎΠΆΠ½Π΅Π΅
ΡΠΈΡΡΠΎΠ²ΠΎΠΉ ΠΌΠ°ΡΠΊΠ΅ΡΠΈΠ½
ΠΠΎΡΠ΅ΠΌΡ Π²Π°ΠΌ Π½ΡΠΆΠ½Π° ΠΏΡΠΎΠ·ΡΠ°ΡΠ½Π°Ρ ΡΠ΅ΠΊΠ»Π°ΠΌΠ° ΠΏΡΠΈ ΠΌΠ°ΡΠΊΠ΅ΡΠΈΠ½Π³Π΅ Π²Π°ΡΠ΅Π³ΠΎ ΡΠ΅Π½ΡΡΠ° Π»Π΅ΡΠ΅Π½ΠΈΡ Π½Π°ΡΠΊΠΎΠΌΠ°Π½ΠΈΠΈ
ΠΠΎΠ³Π΄Π° ΠΊ Π²Π°ΠΌ ΠΏΡΠΈΡ ΠΎΠ΄ΠΈΡ Π½ΠΎΠ²ΡΠΉ ΠΏΠ°ΡΠΈΠ΅Π½Ρ, ΠΎΠ½, Π²Π΅ΡΠΎΡΡΠ½ΠΎ, Π½Π°Ρ ΠΎΠ΄ΠΈΡΡΡ Π½Π° ΡΠ°ΠΌΠΎΠΌ Π΄Π½Π΅ ΠΈΠ»ΠΈ ΠΎΡΠ΅Π½Ρ Π±Π»ΠΈΠ·ΠΎΠΊ ΠΊ Π½Π΅ΠΌΡ. ΠΠΎ ΡΠΎΠ³ΠΎ ΠΌΠΎΠΌΠ΅Π½ΡΠ°,
ΡΠΈΡΡΠΎΠ²ΠΎΠΉ ΠΌΠ°ΡΠΊΠ΅ΡΠΈΠ½
5 ΠΏΡΠΈΠ·Π½Π°ΠΊΠΎΠ² ΡΠΎΠ³ΠΎ, ΡΡΠΎ Π²Π°ΡΠ΅ΠΌΡ Π±ΠΈΠ·Π½Π΅ΡΡ Π½ΡΠΆΠ΅Π½ Π½ΠΎΠ²ΡΠΉ Π²Π΅Π±-ΡΠ°ΠΉΡ
Π£ Π²Π°Ρ Π΅ΡΡΡ Π²Π°Ρ Π±ΠΈΠ·Π½Π΅Ρ-ΡΠ°ΠΉΡ ΡΠΆΠ΅ ΠΌΠ½ΠΎΠ³ΠΎ Π»Π΅Ρ. ΠΠ½ Π²ΡΠ³Π»ΡΠ΄ΠΈΡ Ρ ΠΎΡΠΎΡΠΎ, Π½Π΅ ΡΠ°ΠΊ Π»ΠΈ? ΠΡΡΡ Π»ΠΈ ΠΊΠ°ΠΊΠ°Ρ-ΡΠΎ ΠΏΡΠΈΡΠΈΠ½Π°, ΠΏΠΎ ΠΊΠΎΡΠΎΡΠΎΠΉ
Digital Marketing
Humanized communication: what it is and how it works in the age of AI
Indeed, according to Zendeskβs CX Trends 2024 , 70% of leaders plan to integrate generative AI into many of their
Digital Marketing
Generative AI: A Complete Guide for Those Short on Time
What was once a novelty is now part of the foundation of different technologies, even in sectors such as finance,